VCCP’s D&I Collective team wins at Campaign awards


Agency News



VCCP are delighted to have their D&I Joint Heads recognised in a run of Campaign awards. Find out more below.

Xi Yin Chen wins Female Frontier Award

First to snap up a trophy was Xi Yin Chen, Account Director at VCCP in the Female Frontier Awards 2022.

Speaking about Xi’s win, judges said that ‘coleading the agency's D&I program for recruitment, retention, education, integration, culture and shining a light on the lack of Asian representation in advertising and media speaks for itself. Xi is not only a rising star but a superstar already.’

The Campaign Female Frontier Awards are dedicated to championing women who are consistently pushing the boundaries and challenge the status-quo within the UK marketing, advertising, media and technology industries. Sixty-three women and eight companies were shortlisted this year, with thirteen winners announced at The Brewery London

Xi has also played a key part in fostering a culture of diversity and inclusion for the agency, its clients and the wider industry. She took over the running of Ad School, VCCP’s work experience programme, and became joint head of the D&I Collective.

She helps to lead a team of 14, dedicated to driving tangible change both within VCCP and in the wider industry.

In the last year, Chen and the team have introduced 21 D&I initiatives and helped to organise 92 training sessions and D&I talks. She also wrote an illuminating, personal piece for Campaign that shone a light on the lack of East and South East Asian representation in advertising and media.

A tremendous and richly deserved achievement - well done Xi! Read more here.

Joint D&I Heads win Talent Management Team of the Year

The next round of spectacular news came as joint Heads of the D&I collective Xi Yin Chen, Luke Alexander Grose and Lynsey Monroe were announced as Talent Management Team of the Year.

Xi, Luke & Lynsey have shown their incredible passion for ensuring that anyone with drive and talent has an equal and fair chance to access and progress in our industry. From working closely with Chief Strategy Officer, Michael Lee and Executive Creative Director Jim Thornton on bringing the VCCP Stoke Academy to life to ensuring support throughout for VCCP’s entry level programmes, Xi, Luke and Lynsey have built a robust programme that has fostered a true culture of belonging at VCCP. 


The trio were also commended for their relentless embedding of D&I into learning and staff development at VCCP, through educational D&I written features and cultural pieces, resources, inspirational talks, training sessions on topics such as trans awareness, inclusive design, disability in advertising, and many more.