Global brand refresh for CarTrawler


Agency News

Published by

Fiona Couper



New global brand identity for human traveltech disruptor, CarTrawler

Delighted to be launching today, the new brand identity for CarTrawler, the leading B2B technology provider of car rental and mobility solutions to the global travel industry, developed to encourage the travel industry to emerge from two years of disruption with confidence. Aligned to CarTrawler’s growth strategy and designed to complement its expansion plans into North America and Europe, the integrated campaign was devised by VCCP Business, and reveals a complete refresh of its brand identity to its B2B partners, customers and suppliers.  

The new work debuts a refreshed CarTrawler's brand, narrative and digital experience to underscore its mission to implement the technology that powers the travel sector - what CarTrawler has coined 'Human Traveltech.' The new global brand platform also debuts a new creative logo called 'The Node' which represents the four cornerstones of the CarTrawler brand - partners, suppliers, customers and people.  The new logo will roll out across CarTrawler's international website, company collateral and brand assets. 

VCCP CX designed and built the new corporate web and VCCP Business PR agencies, Method (USA) and Harvard (UK) are executing a global communications campaign to drive CarTrawler’s business strategy and reputation in the TravelTech sector.

Commenting on the brand launch, Gemma Harrison, Director of Marketing & Commercial Strategy at CarTrawler said, “The team at VCCP Business has combined great strategic acumen with brilliant creative ideas. They have engaged leadership and broader teams internally and have developed an exciting brand world and communications platform that reflects our focus and ambition. The team’s understanding of our business and the complexity of the B2B marketplace in which we operate has been a critical factor in the delivery of such a successful outcome – and what’s more it’s been a joy and a great deal of fun to work with them – albeit virtually.”

Jo Parker, VCCP Business Group CEO said, “It’s been a privilege for us to play a part in CarTrawler’s journey to redefine the future of traveltech. We have combined diverse skillsets from across the business, to deliver a great new brand world and digital first experience that will drive new leads and become a destination for thought leadership for the sector.”

CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, and Emirates.

The team at VCCP Business has combined great strategic acumen with brilliant creative ideas. Gemma Harrison, Director of Marketing & Commercial Strategy, CarTrawler