We were delighted to win two Silver awards for our work with Teva Pharmaceuticals and Edwards Lifesciences at this year’s Pharmaceutical Marketing Society Digital Awards show. The Digital Awards celebrate the most creative and effective digital communications in the pharmaceutical and healthcare sectors. 2021 saw a record number of entries, with finalists from 44 agencies and 46 client companies.
Our Reborn Campaign for Edwards Lifesciences took the Silver in the Multichannel Campaign Effectiveness category. Combining a powerful and unexpected animated creative concept with a carefully considered digital journey, the campaign exceeded all engagement and KPI targets as well as significantly increasing sales.
Winning Silver in the Craft Animation category was our World MS animation for Teva Pharmaceuticals. The animation tells the true and moving story of Ara and her exceptional journey living with multiple sclerosis (MS). We follow and learn of Ara’s experiences with MS, delivering a powerful message of growth, hope and love.
Both our wins are unusual as animation is rarely used in brand campaigns targeting healthcare professionals. We’re grateful for the trust our clients placed in us to take this non-traditional approach. And we’re proud this trust paid off, increasing the stand-out of both campaigns and bringing patient stories to life in a meaningful, engaging way.
Last but by no means least, we are also exceptionally proud of our Edwards client, Spyros Zervas, for winning Pharma Digital Partner of the Year. If there’s a client who truly understands the power of digital creativity, it’s Spyros. We have worked with him for the past 2.5 years producing amazing work, like the highly successful (and awarded) INSPIRIS RESILIA Reborn campaign.