VCCP win Global Pret A Manger account


Agency News



VCCP are the perfect partner to help us communicate with customers as a truly omnichannel business. Dan Burdett, Chief Customer and Growth Officer, Pret A Manger

Following a creative tender launched in March 2021, VCCP has been appointed to support Pret’s ongoing transformation into a fully omni-channel business, with the goal of “bringing Pret to more people”.

Since May 2020, Pret has accelerated a strategy to help the brand reach a wider range of customers across all markets. The hugely popular food and drinks chain has fundamentally transformed its business model, establishing new trading channels which are providing new revenue streams. VCCP’s appointment marks a shift in Pret’s brand and communications strategy, with a growing focus on digital communications and omnichannel marketing. 

Dan Burdett, Chief Customer and Growth Officer at Pret A Manger, said: “We launched this pitch process with the aim of finding an agency with the capabilities to match our values and our ambitions to bring Pret to people wherever they may be living, working, or travelling. VCCP has a track record of delivering fantastic creative work and will bring a holistic approach to our marketing, making them the perfect partner to help us communicate with customers as a truly omnichannel business."

Adrian Coleman, Founder and Group CEO of VCCP added: “We couldn’t be more excited to be working with Pret to fulfil their global ambitions, both commercially and creatively as they embark on an exciting new direction for the business. A fabric of the nation brand that shares our motto that it only works, if it all works is a thrilling prospect and we look forward to helping them bring more of what people love about Pret, to more people.”