1.3 billion views for O2’s first ever TikTok campaign


Agency News



We are thrilled that the TikTok campaign we produced for O2, their first ever on the platform, got over 1.3 billion views.

We're proud to announce that we have launched the first ever robot dance on TikTok, with the #O2BublDance Duet Competition. The campaign continues to showcase how O2 is there to help people whenever – even when its learning the latest dance routine!

The challenge sees TikTokers driven to a branded #O2BublDance page, users will click on duet mode to dance with Bubl side by side and share their duet video with the hashtag to enter the competition to win a new handset on O2.

Within a week of launching, the hashtag had received over 1.3 billion views!