We're over the moon to announce that Nate Hulley, our Technical Lead in VCCP CX and resident expert in all thing's AR, has recently become a contributor to a brilliant white paper on WebAR, by Zappar.
"The reach and accessibility that WebAR delivers opens up many new possibilities for brands and businesses who were excited about the notion of AR but had concerns surrounding app downloads. But as with all things technical, the fact that WebAR is possible is not a good enough reason to execute unless the experience delivers a genuine end user benefit. That requires greater thought as AR matures into a facilitating technology as part of an always-on mobile strategy with more practical everyday utility that needs to be robust, scalable and effective."
Give the full report a read here.