At 05:20am on Tuesday 19th November, flight EJU5841 took to the skies and made history.
Why? Because starting today, easyJet are offsetting the carbon emissions from the fuel used for all their flights, both international and domestic.
This is a huge moment, not just for easyJet, but the aviation industry as they have now become the world's first major airline to be net-zero carbon.
In total cloak and dagger secrecy, over the past three weeks we have created and produced this announcement in press, radio, website copy, infographics, social and PPC in nine different languages for nine different markets.