This weekend London will play host to the IAAF World Athletic Championships 2017. Billed as the city’s biggest athletic event since the 2012 Olympics, over half million tickets have already been snapped up by spectators hoping to see the likes of Mo Farah and Usain Bolt return to the track for their final races.
And whilst all eyes will most definitely be on the athletes, eyes will also be on the British Athletics Team Official Sponsor, Müller, who is again supporting our homegrown talent to ensure they achieve their full potential. So alongside Müller, we would like to wish all of the athletes competing over the course of next week the very best of luck.
But the dairy brand’s support of athletics doesn’t end there, as this week it also announced plans to extend its sponsorship of the championships until 2019 and the appointment of two new brand ambassadors: Adam Gemili and Diana Asher-Smith.
This announcement comes following our latest campaign for the brand which ran across TV, print, OOH and digital, alongside Müller’s biggest ever on-pack promotion. The campaign saw us develop adverts for Müller Corner, Müller Light and Müller Rice, alongside a series of sponsorship idents for Channel 4’s World Para Athletics.