Excessive speeding behind the wheel causes one in every four traffic accident fatalities, resulting in over 4,500 deaths in the last decade.
Millions of people listen to RockFM every day from their cars, which is why RockFM (one of the most popular thematic radio stations in Spain, with nearly one million daily listeners) and Alejo Stivel, leader of the legendary group Tequila and presenter of the program "Música para Animales" on RockFM, had to do something about it.
The SpeedyRock.FM platform, conceived by the agency VCCP Spain, is born with the aim of raising awareness among drivers about the importance of respecting speed limits.