How to incentivize the low demand for mobility after holiday periods or long weekends?
Alsa wants to convey to its potential customers the desire to move and travel on weekends to the different cities where its fleet reaches. We want to position Alsa as the best means of transport and the smartest way to travel in a rational and attractive way.
The idea was creating a campaign with multiple executions of TV spots and digital pieces (display and social media) with dynamic creativities depending on the origin and destination of the different national routes covered by ALSA, its prices (which vary over time) and the different benefits of the brand.
The solution increased the ticket sales, the brand recognition and the notoriety.
