VCCP presents the new O2 campaign

After the good results obtained in its last campaign, O2 continues to bet on VCCP for the launch of its new advertising campaign.

With the aim of gaining the trust of a broad social base of consumers in O2, the brand is aware of the current situation of rising prices and widespread uncertainty, focusing on offering its customers peace of mind, both in terms of quality of service, as in price, and also counting on excellent attention. Brand values, which continue to be reflected in its campaign message “Only O2 does things like O2”.

In this campaign, unlike the previous ones, different segments of the target are represented, thus giving the brand greater popularity and accessibility. O2 is the safe bet in the telecommunications sector, offering its customers access to the largest network at a great price, without permanence, without surprises on the bill and always backed by the quality of Telefónica.

The blue Bear that represents the brand, brings us closer to consumers and allows O2 to transmit a message of trust and tranquility, in the different media where O2 communicates.