Today Honda Motor Europe Motorcycles, the world's largest motorcycle manufacturer, is launching its latest campaign, Without you, it’s just a road as part of its mission to engage its demographic of current and non-bike riders to join and feel proud to be part of its rider community.
Through cross agency collaboration between VCCP Madrid and VCCP London, the new brand campaign builds on ‘The Power of Dreams’, focusing on the experience of the Honda bike rider and showcasing the fun that can be had from riding a Honda Bike, rather than the bike itself.
Placing the rider at the core of the campaign, the simple slogan was created to encourage fellowship and to engage the huge community of Honda Riders in Europe and show them that the motorcycle brand understands what is important to riding communities. That they can have fun, play and feel the adrenaline to the fullest at every moment and connect on the road. Without the community of riders, a road is just a road