At VCCP our challenger attitude transforms the fortunes of our clients.
At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We have a motto: it only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.
VCCP Madrid was born in July 2012, when at the peak of the financial crisis several frontline professionals decided to leave the comfort of their agencies to do things in a much more human, transparent and innovative way. Since then, VCCP Madrid has not stopped growing, currently working for several of the largest brands in this country.
VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.