At VCCP our challenger attitude transforms the fortunes of our clients.
At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We have a motto: it only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.
VCCP Madrid was born in July 2012, when at the peak of the financial crisis several frontline professionals decided to leave the comfort of their agencies to do things in a much more human, transparent and innovative way. Since then, VCCP Madrid has not stopped growing, currently working for several of the largest brands in this country.
VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.
Javier Suso has more than 20 years of experience in the communication industry in Spain. He is a renowned professional with extensive experience in agency leadership, highlighted by his strategic vision and sensitivity for creative work.
Before becoming CEO of VCCP Spain, Suso worked in senior positions at agencies such as Shackleton where he was Managing Director of the Madrid office (2007-2012) and CEO of Gray Spain (2015-2018). In addition, he was also part of the founding team and Managing Director of VCCP Spain (2012-2015).
Javier Suso has a degree in Business Administration, an Executive MBA from IE Business School and an Executive Master in Relational Marketing CRM and e-commerce from ICEMD. He has been Co-Director of El Sol (2017 and 2018), collaborates with numerous business schools as a speaker and has been a jury of El Sol, CdeC, FIAP, Inspirational, Imam, IMC European Awards and Aster Awards.
Executive Creative Director
Beto began his career at the Argentine agency Agulla y Baccetti. Following on from that, he worked for several multinational agencies in Spain before becoming the Executive Creative Director and Innovation Lead at DraftFCB.
Beto has developed award-winning advertising, digital, experiential and branded content campaigns at Cannes Lions, El Sol, FIAP, El Ojo de Iberoamérica, Caples, Laus or ECHO Awards, among others.
He is a Media Technician, studied Film and Advertising in Buenos Aires and, in his spare time, writes and directs short films.
Head of Strategic Planning
Álvaro has extensive international experience leading strategy teams where he has had the opportunity to work for brands such as EE (leading telco brand in the UK), Nestlé, Heineken global, Samsung, and Sky. Prior to joining VCCP Spain, he worked in London in strategic management positions at Publicis • Poke, Engine Group, and The Mill. His work has been recognised by awards such as WARC, The Drum, BIMA, The Lovie Awards, and YouTube Works for Brands for ‘Best Long-Term Effectiveness ”. He has a degree in Advertising and Public Relations from the University of Navarra, a diploma in Digital Media from Hyper Island Stockholm and has completed several strategic training programs at the London APG.
Client Service Director
Carlota started her professional career more than 9 years ago at MCCann Erickson Madrid after winning the first ‘Creatividad en Vivo’ award. Here she had the opportunity to learn how to manage a brand such as Repsol YPF. Later, she spent almost two years at PS21 (formerly dommo) as Brand Manager, working for clients such as Shiseido, Nars, Buckler 0’0 or Ikea. Since 2013 she has been part of the VCCP team and has had the good fortune to continue developing her career with major clients such as Plátano de Canarias, Nike, Worten, Alsa and Grupo Liberty Seguros. She has a degree in Advertising and Public Relations from the Universidad Complutense de Madrid.
Client Service Director
Eliana Cantonati joined the VCCP Spain team as Client Business Director in 2019. Ellana came from Yslandia and is responsible for leading the management of many of the accounts such as O2, Grupo Mahou-San Miguel, Cadena 100, Innoenergy and Larios, among others, reinforcing the digitalization of these accounts and the development of the agency’s business. Eliana began her professional career as Marketing Manager before moving to the world of advertising. She was an Account Executive at Young and Rubicam working for brands such as Movistar, then Supervisor at Dommo for the Yoigo account; and Account Director at Yslandia where she worked for several accounts such as: Netflix, Telefonica Foundation, Warner Bros, DIA supermarkets, Pepsico, Casa Tarradellas, Deutsche Bank, Baxi, Merck Group, among others.
Luis Alberto López
Head of Digital
Luis Alberto has an Engineering degree from the Polytechnic University in Madrid and has studies in Business Administration and Management from the UOC. He also brings training and experience in Project & Operations Management and Specialization in Digital Marketing.
Before holding the position of Head of Digital at VCCP, he has been Digital Global Account Manager and Digital Project Manager at Lola MullenLowe and at DDB / C14torce.