Our vision

At VCCP our challenger attitude transforms the fortunes of our clients.

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We have a motto: it only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.

VCCP Madrid was born in July 2012, when at the peak of the financial crisis several frontline professionals decided to leave the comfort of their agencies to do things in a much more human, transparent and innovative way. Since then, VCCP Madrid has not stopped growing, currently working for several of the largest brands in this country. 

Our principles

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.

Be on time Be on time
Be honest Be honest
Be approachable Be approachable
Be happy Be happy
Be clear Be clear
Be agile Be agile
Be lean Be lean
Be proud Be proud
Be responsible Be responsible
Be unprecious Be unprecious

Our People

Javier Suso CEO

Javier Suso has more than 20 years of experience in the communication industry in Spain. He is a renowned professional with extensive experience in agency leadership, highlighted by his strategic vision and sensitivity for creative work. Before becoming CEO of VCCP Spain, Suso worked in senior positions at agencies such as Shackleton where he was Managing Director of the Madrid office (2007-2012) and CEO of Gray Spain (2015-2018). In addition, he was also part of the founding team and Managing Director of VCCP Spain (2012-2015). Javier Suso has a degree in Business Administration, an Executive MBA from IE Business School and an Executive Master in Relational Marketing CRM and e-commerce from ICEMD. He has been Co-Director of El Sol (2017 and 2018), collaborates with numerous business schools as a speaker and has been a jury of El Sol, CdeC, FIAP, Inspirational, Imam, IMC European Awards and Aster Awards.

Beto Nahmad Executive Creative Director

Beto began his career at the Argentine agency Agulla y Baccetti. Following on from that, he worked for several multinational agencies in Spain before becoming the Executive Creative Director and Innovation Lead at DraftFCB. Beto has developed award-winning advertising, digital, experiential and branded content campaigns at Cannes Lions, El Sol, FIAP, El Ojo de Iberoamérica, Caples, Laus or ECHO Awards, among others. He is a Media Technician, studied Film and Advertising in Buenos Aires and, in his spare time, writes and directs short films.

Nuria Serrano Head of Strategic Planning

Nuria joined VCCP from Mrs. Rushmore, and prior to that worked in the strategy departments at Publicis, JWT, Delvico and BBDO. She has extensive international experience, having worked for several European brands and at the De Orcí & Asociados agency in Los Angeles. Nuria has a degree in Psychology and a Master’s Degree in Marketing from UCLA. She is also a doctor from the Ramón Llull University in Barcelona and a member of the Strategy and Creativity Research Group.