Working hard to achieve your goals

O2 launches its 5G network in the Spanish market and for this purpose it once again counted on the best protagonist to do so: "Blue Bear". In this new campaign, the brand's bear moves to a gym so that, through perfect sporting movements, he can show us all the advantages that O2 has.

But it was not a simple production. There were many sessions between producer, advertiser and agency to define each moment with no margin for error. We knew exactly what we expected from the piece, so Olympic gymnasts were consulted to prepare the routine that the bear would perform. A stadium was adapted and athletes were used as references so that the finish of the piece would be reliable.

In the quest to gain the trust of a broad social base of consumers, O2 works
O2 is constantly working to offer the best connectivity service, along with the largest connectivity, along with the largest fiber network and 5G technology, values that the brand continues to embody in its brand message. continues to embody in its campaign message "Only O2 does things the O2 way".

The campaign includes TV spots, radio spots, sponsorships, actions in digital media and social media platforms and large format outdoor, shopping malls and digital outdoor.