O2 launches its 5G network in the Spanish market and for this purpose it once again counted on the best protagonist to do so: "Blue Bear". In this new campaign, the brand's bear moves to a gym so that, through perfect sporting movements, he can show us all the advantages that O2 has.
But it was not a simple production. There were many sessions between producer, advertiser and agency to define each moment with no margin for error. We knew exactly what we expected from the piece, so Olympic gymnasts were consulted to prepare the routine that the bear would perform. A stadium was adapted and athletes were used as references so that the finish of the piece would be reliable.