VCCP Spain will be the agency responsible for the strategic planning, creation and production of the Codere advertising campaign in Spain, both for sports betting and for online casinos.
This decision comes after a consultation process with several agencies during the last quarter of 2021.
VCCP will work in collaboration with UPartner Media, the media agency of this betting brand.
The work that VCCP is developing for Codere aims to consolidate Codere's sustainable leadership in the category in the coming years, increasing brand equity, relevance and differentiation of the brand in an increasingly competitive and regulated sector, as well as optimize the brand experience at the contact points of each communication channel.
Codere is the leader in the face-to-face sports betting market in Spain and the second machine operator in the country, in addition to operating online gaming. The company begins a new stage, after successfully completing its financial restructuring and having launched Codere Online, the first online gaming company in Latin America listed on Nasdaq. In this way, the group begins 2022 with the aim of continuing to grow its business, promoting its brand, and developing an attractive omnichannel gaming offer for its customers, such as its reference bookmaker and casino games.
I want to thank Codere for the trust placed in VCCP. We will work together with them trying to contribute our strategic vision, and above all our creativity, to face the new challenges that Codere's business faces given the new regulation that limits advertising activity in the betting sector Javier Suso, CEO of VCCP Spain
We have great confidence in the support that VCCP Spain will provide Codere in this new stage for the company, to continue promoting the group's growth strategy in Spain, and its commitment to responsible entertainment, despite the restrictive regulations on commercial communications in the country, which will undoubtedly represent an enormous creative and communication challenge Carlos González de las Cuevas, Marketing Manager at Codere Apuestas
