VCCP Spain has won the Larios account after holding an agency competition that took place recently and in which 4 agencies participated.
We are very excited and confident in the path that we started together with VCCP, during the few weeks that we have been together they have already shown sensitivity and freshness to defend the Mediterranean lifestyle that Larios is flagging. We feel fortunate that they have put their talents at the service of Larios Marcos de la Torre, Marketing Director, Maxxium Inc.
Larios is a great brand, one of those that every agency wants to work for
Despite the complex situation of the gin category, which after 8 years of growth begins to decrease in volume, Larios maintains leadership thanks to the brand transformation plan undertaken in recent years.
In Javier Suso, CEO of VCCP Spain, words: "We must highlight Larios for his deep roots, his relevance in Spanish popular culture, his personality and, above all, for the ambition of his future project, in which we will have lucky to participate. We are very grateful to the brand team for the trust placed in us
The work that VCCP Spain will carry out for the brand aims to consolidate Larios' sustainable leadership in the gin category in the coming years, increasing brand equity, relevance and brand differentiation in an increasingly competitive sector, intensifying the emotional bond with the Larios brand, as well as optimizing the brand experience at the contact points of each channel (on trade, off trade and e-commerce).