Diversity & Inclusion @ VCCP London

At VCCP, our challenger attitude runs through everything we do. Our founders created VCCP from a desire to challenge the bad habits of big global agencies and that includes our approach to Diversity & Inclusion.

We strongly believe that D&I isn’t just about ticking boxes to hit benchmarks in recruitment, we want the agency to live and breathe D&I into everything we do. We’re on a mission to challenge the stereotypes and legacies which exist in our industry in order to make this happen.

The D&I Collective

The D&I Collective has been created to ensure every part of the partnership is represented. Practically, it also means that we can ensure all areas of diversity are considered and we can drive more tangible action within the agency.

Julian Douglas Avatar

About Dougie

Julian Douglas, known as Dougie, is the Vice Chairman of VCCP and President-elect of the IPA. He sits on the Facebook’s UK Diversity Council, the Chair of Black Representation in Marketing and is an active mentor through the NABS 100 Club. Committed to making the industry more inclusive, Dougie helped launch the iList, an industry wide initiative to celebrate champions and role models.


About Sonia

Sonia is the Head of Diversity &
Inclusion at VCCP and incredibly
passionate about making tangible
change within the agency and
industry as a whole. She was
recognised as a WACL Future Leader
and has written for Campaign and
The Guardian on BAME diversity and
disability inclusion within business.

About Lynsey

Lynsey is our Learning & Development Manager and Joint Head of D&I (mat cover). She leads on all things talent development, creating agency-wide and bespoke programmes which empower individuals to take charge of their own development. She is also a qualified career coach and offers 1-2-1 career coaching sessions to all employees. Lynsey joined the D&I Collective in 2020, working with the team to promote education around diversity and inclusion in the agency, with the aim to create a truly inclusive culture and drive tangible change within the industry.

About Xi

Xi is an advertising account director at VCCP London on the agency’s founding account O2. She has been involved in large-scale projects such as the Priority rebrand, O2 Disney+ partnership launch, and creation of O2’s new brand character Bubl. She is also joint head (maternity cover) of the agency’s D&I Collective – leading on several initiatives to help create a more diverse and inclusive working environment at VCCP.

Luke Alexander Grose Avatar

About Luke

Luke joined VCCP in 2017 on the graduate scheme and started by cutting his teeth as an account person on O2, before jumping into the world of strategy with Cadbury, Canon and Mondelez. Since joining the partnership, Luke has passionately worked on several D&I initiatives at the agency, including entry-level partnerships to try to challenge some of the bad habits of the industry. To drive greater recognition for the importance of D&I in the creative world, he developed an idea called The Camera Lens Conundrum, which he brought to the TEDx stage in February 2020. Since then, he has become one of Campaign Magazine’s Faces to Watch and tries to drive change inside and outside VCCP.

Our Partners

Not only do we want to create an environment of growth and development for our employees, we also want to make the industry a fairer and better place. We are proud partners of the following organisations that work hard to make this happen. We are proud to partner with the following organisations:

Web Accessibility Collective

Web Accessibility Team

We commit to developing a culture that cares about everyone who uses our digital services, regardless of ability, device or situation. We commit to creating a culture for designing solutions for everybody, without compromising on the enjoyment of using our products. Our commitment starts with our own digital services such as VCCP.com, and extends to when we work with our clients. We promise to make accessibility a founding element of all website projects. Interested in learning more about what we do? Find out more here.