Ontario – Feeding the animal within

Cats and dogs have lived alongside people for millennia. That closeness shaped how we see them today – and how we feed them.

Inspired by the Canadian wilderness, Ontario takes a different view and builds around the wild nature animals still carry within.

The campaign “100% in full strength” brings the two worlds together: the one pets share with us, and the one they still carry inside.

Visually, everyday domestic scenes open into vast wilderness landscapes, placing animals between the comfort of home and the instincts that still define them.

To create this world, the campaign combines live action with generative tools, allowing home interiors and untamed nature to seamlessly coexist within a single frame.