On your own budget

As part of its long-term ambition to become a partner for change, ČSOB wanted to bring its positioning to life for young adults taking their first steps towards independence. With a summer offer combining cashback and travel benefits, our challenge was to connect with a generation navigating the reality of adulthood.

It’s a time for exploring the world, collecting experiences, making the most of the freedom of the summer months. Usually on a budget that’s always a little too short. Our campaign reframes the summer offer as something even more valuable than cash – freedom.

Any extra cash means a little more independence. A little less relying on your parents. Your account. Your summer.