One Click

It only takes one innocent click to ruin years of hard work.

Cyber threats are becoming more sophisticated, and small businesses are often the most vulnerable. Yet many still assume cyber attacks only happen to large corporations.

Together with Mastercard and the Czech Police, ČSOB launched an initiative aimed at educating 250,000 businesses and institutions about cybersecurity risks and helping them better protect themselves.

To make the threat feel real, we brought the problem to life in a series of ads portraying some of the most common cybersecurity threats businesses face today – and the damage a single click can cause.