A little christmas magic, every day
Christmas begins long before Christmas Eve. We buy presents, play festive music and decorate our homes. Yet special food remains one of the few pleasures reserved for 24 December, sometimes quite literally hidden from the rest of the family until the big day.
For Albert Excellent, culinary pleasure was never meant to be limited to exceptional occasions. So this Christmas, our challenge was to break with the habit of waiting and show how something delicious can make an ordinary Advent evening feel special.
Every day can have a little Christmas magic.
Building on Albert’s tradition of intimate family stories with food at their heart, we created a two-part tale about a young magician and her brother. Throughout Advent, they conjure up something delicious from the Albert Excellent range for their parents.
The second film reveals that every performance has been a rehearsal for one final Christmas Eve surprise for their beloved grandfather.
A separate film highlights Albert’s role as the Czech Republic’s largest food donor, with fresh food from more than 300 stores donated to people in need in their local communities.
The campaign rolls out across TV, online, social, OOH, print, radio and in-store. The films were directed by Juraj Janiš and produced by Armada Films. Key visuals and in-store materials were created by Lineart.
