Before we get into ePrivacy, are there any lessons we can learn from GDPR?
News of GDPR was first announced in 2016, allowing organisations at least two years to become compliant.
So in a world post – May 25th, do people still care about GDPR? Google trends would suggest no, not really, with the GDPR hype dying down within a couple of weeks of implementation.
Then again, the word is still creeping in the shadows. With the CNIL (French data protection regulator) reporting a 50% increase in the number of data protection complaints and the Information Commissioner’s Office also seeing the number of complaints and breach notifications on the rise, it seems that the world is waiting for the first big GDPR fine.
It may be too early to tell if any of the financial predictions prove true, but what we can see is the increase in websites asking for you to accept/consent before clicking through, a decrease in the clutter within inboxes and hopefully the start of a new era where organisations become accountable for the data they hold on us and how it is used.
For organisations themselves, there are three key lessons to take away from all happened with GDPR:
Lesson 1: Start and participate in the conversation earlier, thus avoiding panic and confusion closer to the deadline. If you are thinking about upcoming digital strategies within the next three years, consider ePrivacy now. Get informed and involved in the debate.
Lesson 2: Don’t forget about your customer/end consumer. What will their experience be like? Will they be happy/annoyed/surprised?
Lesson 3: Create an opportunity. Where you see potential barriers take the time to assess the impact and potential efficiencies which may be implemented prior to ePrivacy.
The Curious programme is made up of a combination of always-on content curation (blogs/article and a bi-weekly digest) alongside dedicated 'seasons', in which we host a series of deep-dive talks on a given theme or topic.