PR

We integrate PR, social media and marketing to create award-winning, fame driving and business changing campaigns for the world’s most exciting brands.

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Born of our challenger mindset, we help our clients to change minds and win hearts, whether that’s disrupting the market or creating a new category.  We combine global reach with local expertise, connecting brands with the people who matter most to them, from consumers to business leaders and policy makers.

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Our expertise spans many sectors, from food and beverage to technology, financial services and consumer health and well-being.

Work

Next Level Nachos

Doritos

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Cheddar AFC

Violife

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The world's first SADvert

Krispy Kreme

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The O2 in Fortnite Creative

O2

Fortnight players flying towards the O2

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O2 takes on CO2 with 'O2 vs CO2'

O2

Robot suspended from a rope with a bucket and sponge. Text reads: Co2

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Cheddar AFC

Violife

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O2 launches new Priority campaign ‘Here Comes Brighter'

O2

a robot looking at the o2 arena in London. text reads: here comes brighter

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Cadbury 'Mrs Mabena'

Cadbury

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O2 launches its flexibility campaign

O2

A close up of a robot in the front seat of a van

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Cadbury supports England's independent chocolatiers

Cadbury

Closeup of a little girl holding a pink packaged chocolate bar

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Walkers ignite the #crispIN or #crispOUT debate

Walkers

A couple in a Subway fast food restaurant with the Walkers crisps range displayed on a shelf behind them

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What we do

B2B

Whether it is using executive thought leadership to build brand awareness or unlocking client advocacy with case studies, we bring creativity and focus to enterprise communications, making sure our tactics support every stage of the B2B sales process.

Brand Experiences

We launched a live brand experience team to meet the increasing demand from consumers for meaningful physical experiences, and to help brands populate culture by creating entertaining brand experiences - from installations and pop-ups to shareable content. Our mission is to produce campaigns that resonate culturally, sparking conversations, delivering media coverage and ultimately driving behaviour change.

Broadcast

Our broadcast team specialise in delivering brand messages on TV, radio and online within editorial programming. Working on a project basis, the dedicated team are experienced at integrating easily with in house or agency teams to deliver exceptional broadcast results whether on a global, national or local level.

Consumer

Our Consumer team works with some of the world’s leading brands. Our mission is to make them the most engaging and most admired. We achieve this through bespoke client newsroom teams, built up of planning, creative, digital, journalistic and activation talents. These agile teams build campaigns, react to the news agenda and activate influencer networks to put brands at the heart of popular culture.

Corporate Communications

Our Corporate team sets out to challenge the rigid conventions of traditional corporate communications, offering an intelligent, fresh and engaging approach to building and protecting reputations. We’re proud of our ability to cut through complexity and deliver simple compelling narratives to multiple stakeholder groups.

Influencer Relations

Our specialist influencer marketing division draws on our strong heritage in earned media. We put science into the art of influencer relations, using our proprietary algorithm to identify the most appropriate influencers to work with and put a tangible value on campaign outputs.

Internal Communications

We support clients at both a strategic and creative level across a wide range of employee engagement assignments. These include embedding brand strategy, business transformation and employer brand campaigns. Our team includes senior planning consultants and creatives. We exist to inspire change.

our people

Richard Moss CEO

Richard runs Good Relations. He started his career in FMCG marketing, working on some of the UK’s most-loved brands including Andrex, Carlsberg and Robinsons Squash. Since moving into PR & Corporate Communications, he has counselled some of the world’s most admired brands including Airbus, Subway, Ford Retail and Lidl.

David Wiles Executive Director, Business & Client Development

David oversees business development at Good Relations and has worked for over 20 years both in-house and at agencies. He has led both global and local accounts for iconic brands including PlayStation, Coca-Cola, Harley Davidson and Nike and has a deep understanding of the full marketing mix and the role PR can play in helping to deliver brand growth. At Good Relations he has created earned campaigns for brands including Lidl, EDF, pladis and Linkedin.

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