Media

We are the media agency for challenger clients
And we think there’s a lot to challenge in the media industry. With our integrated, client-first offering, we aim to put an end to the old, standard media solutions, to do away with the idea of media vs. creative and to quash the concept of agency silos. We have set out to remedy the bad habits of the industry by providing our clients with a best in class service that’s as transparent as it is transformative.

VCCP Media helps clients make their whole marketing budget work harder by bringing together all types of media. We believe that creativity could, and should, play a much greater role in media strategy and planning than it currently does – something that we think can only be achieved by being fully integrated with the creative process.
 

What we do

Data

Throughout the campaign process we deliver marketing-leading analytics, attribution and optimisation from our expert data scientists. We have in-house tools, designed by us and bespoke to VCCP Media that allow us to obtain the most granular analysis possible to ensure your campaign performs at its optimum at all times. This is true not only for digital, but also for TV for which we have designed an attribution system, Ensemble, which gives the client greater control over their TV campaigns. Our line-by-line trading affords us considerable flexibility to make changes from those learnings in real-time, meaning your campaign will always be performing at its best.

TV

As well as subscribing to industry standard systems, we have take our analysis to the next level by developing our very own bespoke TV analysis system, Ensemble. The level of detailed analysis we are able to garner using Ensemble allows our clients to get ahead of their competitors, ensuring campaigns are as efficient as possible. Our sophisticated system takes into account the fact that each station, day-of-week and time-of-day behaves differently, so response cannot be distributed by the same methods to each media variable. We have a strong understanding of each station’s typical response and engagement patterns, and also how people consume and react to media across the days and weeks.

All Media

We offer all services relating to media planning and buying.This includes: media strategy, implementation and evaluation, comms idea generation, qualitative media research (we have a trained in-house moderator for focus groups), quantitative research, business plan consulting and specialist media consultancy. We work across numerous verticals, including: TV, radio, outdoor, press, cinema, digital, experiential, sampling, mobile, email, search PPC, online video long-form (TV, VOD), online video short-form, social media, online display and aggregators/affiliates.

Digital

We offer an award winning digital service spanning the full spectrum of online media. This includes everything from SEO, PPC and programmatic, to content, social media and email advertising – plus everything in between. We offer a 360 digital consultancy and can both audit your existing media activity and work alongside current partners to deliver improved performance. Our planning techniques focus on delivering innovative digital solutions via carefully researched and selected channels. We have numerous tools such as Jungo, our custom built, in-house trading desk that ensures our planning is granular enough to identify and reach the right audience in the most effective way. With a fully transparent planning and reporting process, we offer clients comprehensive insight into each step of campaign execution, from preliminary research right through to results and analysis.

Production

Catapult is VCCP Media’s in-house production department headed up by Greg Wocial who has more than 15 years’ experience in the industry. Integrating production in-house ensures we can provide a rapid response to take advantage of short-term media opportunities. We have specialist knowledge in all online and offline areas and, as required, work with trusted partners with whom we have long-standing relationships. Catapult can offer clients everything from resizing press ads, video editing and direct mail, to TV scripts, digital banner production and new creative campaigns.

Our People

Tara Marus Chief Operating Officer, VCCP Media

Tara started her career working in media within a full service advertising agency, followed by a decade in WPP media agencies working across a variety of retail, publishing and motoring clients. Her primary remit was to continually champion creativity within media and challenge the norm.

After 2 years enjoying early retirement, she was lured off the golf course in 2009 by Chime in order to return to the industry to run their full service independent media agency Pure Media. 

Having recognised the collective growth ambitions and shared company positioning as independent challenger agencies, Tara was involved with merging Pure Media with sister agency VCCP Media at the beginning of 2018.

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