We are the challenger media agency for challenger clients.

VCCP Media is a full service media planning and buying agency. Our mission is to deliver Media: Like it should be. We do this through three core principles:


We have invested in a very experienced team of strategists and media practitioners. It means we get to better answers, faster


We offer a full-service media planning and buying capability across all channels and platforms. So we can offer the right solution from the full media toolbox.


We trade with full transparency, of course. For us integrity goes beyond trading. It’s about building honest and trusted relationships with clients and media owners and all partners we work with to foster mutually satisfactory business relationships which endure.


James Shoreland Chief Executive Officer, VCCP Media

James has recently joined VCCP Media as CEO. James has a wealth of experience from his 25 years in the industry, working across a huge range of clients such as Nike, British Airways, Deliveroo, Walt Disney Studios and NatWest. Prior to joining VCCP Media, James was CEO of Initiative, where he worked since 2017. Before Initiative, he worked in Los Angeles and New York leading Communication Strategy agencies. In 2022, James was named one of the industry’s top ten media suits by Campaign.

Will Parrish Chief Strategy Officer, VCCP Media

Will has recently joined VCCP Media as Chief Strategy Officer. Will joins from Initiative, where he also held the role of CSO. During his tenure at IPG’s Initiative, Will helped the agency win clients such as Deliveroo, NatWest and Nike. Will previously worked at IPG Mediabrands and UM Worldwide. In 2022, Campaign named Will one of the industry’s top ten planners, and he is proud to sit on APG’s Committee.

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