Amnesty International - Experiential


Populating culture with branded experiences that come from an ‘editorial first’ mindset

In a world where transactions are increasingly online, consumers are continually looking for unique, spontaneous and immersive experiences that they can share on their owned channels.

Our aim is to help brands populate culture by creating entertaining brand experiences - from spectacular installations and experiential pop-ups to shareable content. Coming from an ‘editorial first’ mindset, our mission is to produce campaigns that deliver earned media coverage, as well as sparking conversations on social and ultimately driving behaviour change.

What we do

Live Streaming

Behind the scenes content, interactive Q&As, demos, giveaways & gamification. People watch live videos three times longer than non-live. And social media platforms like Facebook, YouTube, Twitter and Instagram, of all which host live streaming, offer brands the opportunity to open up to consumers in a more authentic way.

Creative out of home

In an increasingly competitive media landscape, we create Outdoor media that really stands out. We create billboard installations that drive editorial coverage as well as working on an ambient level to make an event out of a poster.

Shareable video content

We produce highly shareable video content that is designed to appeal to online editorial media such as Buzzfeed and the Mail Online. From prank videos to engaging brand storytelling

Immersive Events & PR

Story doing rather than storytelling is central to what we believe. Getting people to engage and participate in an event offers a much richer and authentic experience. We call this social-led experiential; and it enables people to immerse and share their experiences from live events in their own way, on their social channels.

Branded builds & installations

Working with a number of specialist production partners we create spectacular branded builds and installations that are designed to stop people in their tracks, as well as drive editorial coverage that lands key messages.

Our People

Pete Grenfell COO VCCP London and CEO Bernadette

Pete is CEO of the 100 strong Bernadette team, alongside his broader role as COO of VCCP London. With responsibility for agency leadership, new business and (most importantly) ensuring all our people and clients are happy. Having joined the Partnership in 2008, he has led VCCP businesses in London and Australia as well as running some of our largest global accounts and playing a key role in new business success. Having started his career in digital and content he’s now proud to be working with the Bernadette team to grow our exciting and unique proposition in the market.

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