Chief Strategy Officer
Michael Lee has been Chief Strategy Officer of the VCCP Partnership since 2013. He has played a major role in the dramatic growth of the agency to become the UK’s Number 1 agency, with an exceptional roster of clients including Cadbury, O2, compare the market, Walkers, Canon and easyJet. In January 2023, he was ranked the UK ad industry’s No.1 Strategist by the trade publication Campaign.
He has won numerous creative and effectiveness awards including the European Effie Grand Prix, and the Marketing Society’s Long Term Effectiveness Award for his work on transforming the commercial fortunes of easyJet. He now oversees a team of over 70 strategists across 8 offices worldwide, with a diverse range of skillsets ranging from brand strategy to data analytics and performance marketing.
Last October, Michael set up VCCP Stoke Academy as one of the co-Founders, a commitment to increasing awareness, create work experience opportunities and jobs in the creative industry in a part of the country where few opportunities exist for talented, creatively-minded young adults struggle to break into our industry.
He has spoken at numerous events including Cannes Lions, Contagious and MAD/fest on a wide range of subjects from innovation in the field of emotional response research to fostering a challenger culture through strong brand positioning. Michael is also an advisor for the BAME2020 initiative, and a guest lecturer for the Cambridge University Judge Business School.
He is currently Chair of the APG, the organization that represents strategists and planners across the marketing industry and runs the prestigious APG Creative Strategy Awards. His mission is to increase the social diversity of entry level planners and also broaden the APG’s membership to include the diversifying career paths of strategists into client, tech and PR businesses.