We are the challenger agency for challenger brands

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We invite a sense of ‘cultural curiosity’ in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.

This norm is culturally driven, not category driven, and as such gets the attention of hard to reach audiences. We call this populating culture. 

What we do


Design communicates. Advertising persuades. We combine the two for competitive creativity that moves from traditional notions of disruption to work that populates culture. We work in any media from print to press to pixel. Our strategic brand model scales across brands to create cohesive communications. We develop national and international campaigns for brands big and small.


There is a huge amount of nonsense surrounding brand strategy. You won’t find any in our process. A strategy is a plan to get you where you want it to be. We create those plans and equip people and brands with the tools and maps to get to their desired location. Simple. Clear. Effective. (And highly competitive.) We work with brands big & small to create richer, more rewarding BrandWorlds to better connect & communicate with people. Our job is often based on helping our clients compete more effectively with others. Brands only exist where there is competition. Great ideas lie at the heart of great branding. So we start with big ideas, then go about making them beautifully. A variety of bespoke tools are deployed, combined with agile research at SomeOne to uncover smarter and more compelling ways to achieve business goals. Our work is always strategically-led. We employ a variety of rapid, proven processes to get multiple opinions aligned and things moving in a single agreed direction fast.

Our People

Andrew Peake

Andrew Peake CEO, London

Andrew joined VCCP 10 years ago to work with O2. Since then, he has been Head of Account Management and Managing Director, and has worked with a number of high-profile clients, including relaunching both easyJet and Canon across Europe. Andrew is currently the CEO of VCCP in London.

Cliff Hall CEO, VCCP Blue

Cliff began his career in film before joining the Guardian Newspaper Group working in advertising and on editorial features. He then joined the Saatchi Group to handle Marks & Spencer and Ford. After that he joined Clark & Taylor, heading up part of the agency’s integrated offer looking after Sainsbury’s and Whitbread retail and their beer company. He was later appointed as MD of Loewy Integrated working on M&S Simply Food, Ray-Ban and the BAA business before joining the VCCP Partnership where he founded VCCP Blue.

Darren Bailes Executive Creative Director

Darren has worked for many initials. He started his career at WCRS creating award-winning work for Speedo and funny work for Butterkist. He then moved to DDB London. But not for long. Next was a seven-year stint at Mother. Pimm's, ITV Digital, PG Tips, Yellow Pages were all hits.

In 2008 Darren moved to VCCP with the desire to create more famous advertising that the nation would love. VCCP's launched in 2009 and is still the nation's favourite campaign, Coors Light sells out thanks to Jean-Claude Van Damme and Morgan Freeman will be forever MORE TH>N Freeman. 

Mark Orbine Group Creative Director, VCCP Blue

Mark has been with VCCP since it began. Over the years he has produced multi-award-winning work including Compare The Market’s famous Meerkat campaign, the COI’s anti-binge drinking work, Macmillan Cancer Care and the mullet-wearing Jean-Claude Van Damme for Coors Light. His recent wins include Britvic, incorporating J20 and Tango, as well as the global Cathay Pacific account.
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