Omega Pharma

Background

Last year we were appointed to handle Omega Pharma's £3 million advertising account - owner of brands such as Buttercup Cough Syrup and Jungle Formula insect repellant.

In the Summer we launched a TV campaign for Jungle Formula - the first major campaign in several years.  It aimed to expand the appeal of Jungle Formula, the number one insect repellent in the UK, to package holiday tourists and to highlight the superior protection which it provides.  The campaign helped increase sales significantly, by over 20%.

We recently just launched a new TV campaign for Buttercup Cough Syrup, with the primary message that Buttercup is made from natural active ingredients, a key point of difference.