O2 - JLS
Background
O2 and JLS are joining forces for JLS’ upcoming UK tour which includes two shows at The O2 on 23rd and 24th March 2012. The tie-up will see a significant through-the-line campaign to promote the tour and let O2 customers know they can get priority tickets to the shows. The campaign will incorporate TV advertising, digital and media partnerships.
Following the success of their 3D concert film JLS: Eyes Wide Open, the band have filmed a special 3D version of O2’s ‘The Walk’ ad which has previously followed artists from Gorillaz and Foo Fighters to Jon Bon Jovi on their walk to the stage.