"I've Got My..."

Background

"I've Got My..." the multi-media ad campaign launched last year for Müller Corner, Britain's biggest selling yoghurt brand, focuses on the wide choice of 16 variants available in the Corner range. The TV execution shows consumers celebrating their passion for their favourite Corner yoghurt in song. The "Ain't Got No/I Got Life" soundtrack synonymous with Müller TV ads is at the heart of the creative with a host of people of all different ages taking over the Nina Simone song and inserting their own lyrics - "I've Got My... berry/cherry/biscuit/peach/toffee/blueberries..." - to accompany the well-known tune.