Good Intentions

Background

Earlier this year we launched a new campaign for Weight Watchers from Heinz, with the overall role for the campaign to reposition Weight Watchers from Heinz as a range of frozen convenience meals and desserts that are not just for when you're on a diet.

The campaign focuses on a simple insight that shows that life doesn't need to be difficult, even for those people watching their weight - all in time for 'detox January'!