Coors Light

Background

We launched a tongue-in-cheek campaign for Coors Light ‘The World’s Most Refreshing Beer’™, with Hollywood legend Jean-Claude Van Damme to lead the brands latest TV and online advertising campaign.

The initial 40-second ‘Closest To Cold’ spot is available on YouTube and the newly launched Facebook page, ‘Closest To Cold’ ahead of its July 1st TV debut. Watch out for more JCVD…