One Day Cricket

This summer, Royal London, the UK’s largest mutual life and pensions company, promotes its sponsorship of the one-day internationals by celebrating the quirky and eccentric humour that makes cricket a uniquely British sport that’s loved around the world. 

To support the brand’s sponsorship of England’s One-Day International series against Sri Lanka and Pakistan VCCP Kin, the social and content division of VCCP, have created a number of short content videos featuring current and former England players.

The series of tongue-in-cheek videos feature Sky Sports Presenter David “Bumble” Lloyd, taking a leisurely roll around Trent Bridge with current England player Mark Wood and former England and Yorkshire legend Matthew Hoggard, all seated on a grass roller.