As the UK’s largest healthcare charity, Nuffield Health has made it its mission to build a healthier nation. It has developed its “connected health” offering and flagship programmes, including a new COVID-19 Rehabilitation Programme, to do just this.
Nuffied Health has launched a new campaign, comprising a 30 second film and a comprehensive TV, VOD, digital and social campaign that starts today. It shows the breadth of services offered by Nuffield Health and the positive impact that it has on customers, members and patients’ lives. With gyms, hospitals and physical and mental wellbeing services, Nuffield Health wants everyone to know that how you feel tomorrow starts today.
Having previously run service line campaigns, the campaign marks a shift for the organisation, with its first ever brand campaign. This shift has in part been driven by the heightened awareness of the importance of health & wellbeing and consumers’ understanding of the need to look after both mental and physical health.
Its positive, uplifting tone was chosen to counteract the mood of the nation, to encourage people to take action today to look after their health and wellbeing tomorrow.
Employees from all parts of the charity were involved in the creation of the campaign, and some even star in the ad, such as:
- Marc Holl Head of Physiotherapy & Clinical Development Lead was the physiotherapist
- Geoff Graham, Chief Medical Officer was a consultant orthopaedic surgeon
- Gosia Bowling, Prevention Lead for Emotional Wellbeing was a therapist
- And a range of Nuffield Health colleagues took on roles of personal trainers, and extras and gym-goers throughout the ad.
Chris Blackwell-Frost, Chief Strategy Officer at Nuffield Health, said: “Our purpose is to help build a healthier nation. Nuffield Health has played a vital and ongoing role helping the UK tackle the Coronavirus pandemic, as well as supporting the wider public’s physical and emotional wellbeing at home during lockdown. But we want to reach more people and emerge stronger from the pandemic. This campaign will help us to do this, helping to promote our connected health offering that sets us apart from other healthcare providers.”
A healthcare provider, producing a new campaign during a pandemic, was quite a challenge. With health and wellbeing now top of people’s agendas we wanted to put the UK’s largest healthcare charity on the map, when people need it most Ross Neil, Deputy Executive Creative Director VCCP Blue