Re-branding London’s most exciting neighbourhood


King's Cross


Branding & Design



A new visual and verbal branding has launched to support London’s most exciting creative quarter.

SomeOne has been working alongside Argent, local residents, retailers & restaurateurs to help better connect this unique central London location.

Hundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London’s most exciting neighbourhoods.

Great brands have many visual and verbal assets to call upon. Rolex, for example, has a crown icon, a word mark, a texture, a pattern, a colour system, a typographic style… this enables them to brand everything from a watch to a box to a stadium intelligently. We set out to develop this broader range of assets, for a broad range of audiences and applications.

Very few areas of London offer such a rich collection of things to see, eat, drink and do. It’s time people start to discover what’s happening at King’s Cross. 

As a place so rich in diverse offers, from Google’s cutting-edge tech, to Saint Martins world-class creativity — this is a place of radical thinking mixed with international food and drink — it makes for a magnetic mix.

North of the train station is now home to a huge array of free events that rate as some of the most compelling in the capital.

From music festivals to ‘designjunction’. King’s Cross hosts public events to rival almost any other part of London.

To reflect this position, SomeOne has been working with the teams at King’s Cross to develop a refreshed visual and verbal approach rolling out across all of the area’s communications. From social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public.

Extensive new mapping design has been developed by SomeOne to help people better navigate this rapidly changing neighbourhood.

The new brand work is all hosted on SomeOne’s custom CloudLines platform. Doing away with dull, unread PDF guidelines so often deployed in branding programmes.

The live cloud-hosted site carries analytics that enable 

those involved in the branding to see what is being used, where and when. As is essential with any modern brand,  it means that the elements used in the communications can be swiftly and seamlessly adapted to better fit with the audience’s needs.

"An overwhelming sense of individualism was found in all parts of the research. From residents who call King’s Cross home, to creative retailers who are flocking there to offer more original products and services." Simon Manchipp, Founder of SomeOne
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This was a
Branding & Design
Project for King's Cross