VCCP's latest campaign from Green & Black’s shows the viewer how the finest, organic ingredients collide to create delicious chocolate in every bar. Contradicting the traditional portrayals of nature in advertising, the work offers viewers the real deal – rugged, raw, visceral, untamed nature in all its glory.
We wanted to create a campaign that completely immersed you in the flavours of nature. Caroline Rawlings, VCCP Creative Director
The stunning work, directed by the award-winning Kim Gehrig, captures flavour like never before. Green & Black’s focus on fresh, organic ingredients allows the film to lean into the imperfections that make its products ‘real’. The campaign will span OOH, social, digital, VOD and TV.
Green & Black’s know that the true taste of nature is wildly, deliciously, organic. Since its inception the mission is in their name: Green symbolises their commitment to ethically sourced cocoa, Black stands for the high quality and delicious taste of their chocolate.
David Clements, Marketing Activation Director, Green & Black’s said about the work “We are very excited to show what the brand stands for with our new campaign, taking Green & Black’s back to nature. It’s capturing the idea of flavour in a completely new way, with a feast for the eyes and an assault on the senses.”
Founders of Green & Blacks, Craig Sams and Jo Fairley said “It’s really gratifying, satisfying and fills us with pride at the way you’ve taken the brand and moved it upwards and onwards, sticking to our founding principles and making it such a wonderful product. We think it’s going to blow everyone away!”