Cadbury Dairy Milk ‘Bus’







Cadbury believe there is a glass and a half of generosity and kindness in everyone. We are living through unprecedented times but through it all, it has been the small every day acts of kindness that have united everyone. 

Cadbury launched a new film which shows how the smallest of gestures can bring a smile to someone who really needs it. The latest 60" TVC shows a little boy on the commute home with his mum, clutching the iconic Cadbury Dairy Milk bar. He sits there trying to distract himself but notices a teenage girl who is clearly quite upset. The boy offers her his chocolate bar, leading to an exchange of smiles. The touching story shows the impact that a small and unexpected act of kindness can have, showcasing that there really is a glass and a half in everyone. 

The campaign rolled out across TV, VOD and Digital Video. The 60 and 30 second films were directed by Fréderic Planchon, who previously directed “Mum’s birthday” and "Fence".

Colin O’Toole, Associate Director Marketing Cadbury UK&I from Cadbury said: “Cadbury chocolate has long been associated with moments of giving and generosity, helping to bring out that glass and a half in people. In a time when we haven't had much human interaction, our latest advert reminds people of the big impact we can all have on others with even the smallest acts of kindness."

We’ve all been there - on a bus or a train and seen someone sad and upset. Most of the time we look away, minding our own business. But the generous hearted amongst us know better. This film tells that story. Chris Birch & Jonny Parker, Executive Creative Directors at VCCP
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