Time to get out
Client
Capabilities
Date
11/07/2019
Berghaus has launched their Autumn Winter range - an impressive out of home and social campaign.
Championing undiscovered photographic talent, the beautiful shots inspire the brand’s customers to with the line ‘Time to Get Out’.
Engaging a number of photographers sourced from Instagram to act as brand ambassadors. The setting of the Isle of Skye was chosen as it was known and loved by each photographer.
The shoot saw the photographers briefed before sunrise on location, before getting out for the day, kitted out in Berghaus, with their group of friends to shoot and enjoy the landscape, capturing both inspirational shots and more detailed, close in shots highlighting the Berghaus clothing.
Keen to reach their audience in their native and digital environment, the campaign will run on social channels where the Berghaus audience seek inspiration plus large scale out of home sites. Each shot captures the true grit and wildness of the epic outdoors, with a tone of voice that is both characterful and irreverent.
