‘You Know When You’ve Been Tango’d’
We're tapping into 90s nostalgia with our new campaign for Tango, 'Wrecking Ball of Tang', and bringing back the iconic tagline 'You Know When You’ve Been Tango’d' for the first time in 24 years.
Designed to resonate with a Gen Z audience, the new work focuses on the intense taste hit that comes from drinking a Tango. To capture this sudden burst of flavor on screen, our content creation studio Girl&Bear collaborated with comedy director J Marlow on a short film where a man in a fast food shop is abruptly knocked off his feet by a literal wrecking ball the second he takes a sip of Tango.
Alongside the short film, the campaign is rolling out across vibrant orange billboards, social platforms, and eye-catching outdoor formats.
The campaign is running across TV, social, out-of-home, bus wraps, special builds, and ad pause formats through November.
"Tango is making a bold return to its roots, celebrating the bold ‘flavour hit’ that comes with drinking a Tango. This campaign brings our most iconic tagline into the modern day: perfectly capturing the mischievous, boundary-pushing energy that people love about the brand, leaning heavily into the pure comedy of our 90s heritage."
Munnawar Chishty, Chief Marketing Officer at Carlsberg Britvic
"Tango has such a rich advertising history, so it's been a fantastic challenge bringing back the brand’s classic provocative, mischievous tone for today’s audience. We wanted to make sure we put our famous flavour hit at the heart of all our comms but framed it in a fresh way for a new generation. This fun, slightly absurd spot lands the brand right back where it belongs."
Ross Neil, Executive Creative Director at VCCP Blue