Celebrating the Quirky Ways Britain Eats Müller Corner
We have launched a new nationwide campaign with Müller Corner, ‘You Know How You Like It’, which celebrates the personal and often unusual rituals people have for eating their yogurt.
From using a chocolate flake as a spoon to dipping a yogurt-covered spoon into chocolate balls to make a 'magnet', the short films directed by Tom George playfully highlight people enjoying their Corner in unique ways, ignoring the puzzled looks around them.
The campaign builds on our 14-year partnership with Müller, building on our previous work that highlighted the iconic split-pot design. Set to KC & The Sunshine Band’s 'That’s The Way (I Like It)', the new spots encourage people to lean into their habits without overthinking them.
"This campaign celebrates the unique, personalised rituals that make Müller Corner an iconic, fabric-of-the-nation brand. We’re positioning Müller as a brand that champions doing things your own way, celebrating individuality and putting a smile on the nation’s face. It’s about encouraging everyone to enjoy their Corner their own way - whether you're a dipper, a tipper or even a lid squeezer, only Corner lets you enjoy every last bit exactly how you like it."
Helen Carswell, Marketing Manager at Müller Corner
"Having historically championed the "lid-licker," it felt only natural to celebrate the spectrum of ways that people enjoy their Corners… however, er, unconventional they may be. The scripts were written by the talented Sophie and Sophia, and we were delighted to get our director Tom George on board to masterfully bring them to life. I think you can tell that we all had a lot of fun making these spots."
Emma Houlston, Creative Director at VCCP
"On paper a two day shoot in a retail park in Dagenham doesn't say 'Hollywood', but was a joy of a project for all involved - simple, funny ideas, cast and directed perfectly by BAFTA winner Tom George. Huge thanks go out to him and to Simon Plant and Chris Cable for producing with such class."
Olly Calverley, Head of Film & Content at Girl&Bear