The next chapter of our Disney+ story
Client
Capabilities
Date
18/05/2026
Great storytelling stays with us as we grow. From Disney and Pixar’s ‘Monsters, Inc.’, to FX’s ‘Alien: Earth’, our new campaign for Disney+ celebrates the enduring emotional connection we have with great Disney+ stories and champions the expansive library of blockbuster films, original series, and exclusive shows available on the streaming service.
Highlighting the enduring power of world-class storytelling, our latest campaign marks the next chapter of the brand’s creative platform ‘A Lifetime of Great Stories’ and reinforces Disney’s 100-year heritage.
The centerpiece of the campaign is a cinematic film titled "Under The Bed," directed by Stefanie Soho through Smuggler and produced in collaboration with our content creation studio, Girl&Bear. Shot on 35mm film for an authentic feel, the film captures a boy's lifelong love for iconic entertainment as he grows from a child watching Monsters, Inc. to an adult discovering new releases with his own family. A custom reimagining of Olivia Rodrigo’s hit single "Vampire" provides the emotional soundtrack to his journey. The campaign has rolled out across TV, VOD, cinema, and social channels throughout Europe, the Middle East, and Africa.
"This next chapter of 'A Lifetime of Great Stories' builds on what we've already started, keeps storytelling at the heart of Disney+, and reflects how it's home to both stories for families and for adults. It's something we've developed closely with our creative agency, VCCP, and with our wider team. At its heart, the campaign is about the enduring nature of a great story, the way it can shape us, and the evolution of the stories we encounter at different stages of our lives.”
Emma Quartly, Vice President of Marketing, Disney+ EMEA
“When I first got the script, I immediately had that slightly embarrassing thought of, “Oh god… I still kind of do this.” That feeling of being shaped by the stories you grew up with never really leaves you, and that’s what made this brief so special to me from the start. It had warmth, humor, nostalgia, suspense, all wrapped inside these little, very human, instantly relatable moments. Working with VCCP and Disney+ honestly felt like being surrounded by people who cared deeply about the exact same details I care about. The reactions between the lines, the awkward little truths you fail to hide, the real life mix of tenderness and honesty. Everyone wanted to make something cinematic, but still grounded enough that people would genuinely recognise themselves in it. That’s a pretty rare combination, and I loved every second of it with the best team I could have wished for.”
Stefanie Soho, Director