‘Me Time’
Client
Capabilities
Date
29/01/2026
Our latest campaign with Compare the Market introduces an exciting next chapter for a beloved brand and its meerkats. Built on a legacy of storytelling and a partnership that has spanned over 15 years, ‘Me Time’ is the next evolution of the ‘simples’ platform - one that steers away from the competitive narrative of saving customers’ money and leans into the promise that Compare the Market is the 'simples' way to save.
In the hero film, Sergei returns home from a demanding day and gradually sheds his clothes before diving into the pool for a spot of skinny dipping - a playful visual metaphor for reclaiming free time once AutoSergei handles the heavy lifting of comparing deals.
Directed by Dave Scanlon through Passion Pictures in collaboration with our content studio Girl&Bear, the campaign was created by our creatives Ed Rees and Kat Lwahas. It rolls out across TV, VOD, OOH, social, and YouTube.
"Customers are at the heart of everything we do and saving both money and time has never been more important to them. Our latest campaign shows just how good it feels to save, giving guilt-free permission for customers to reclaim 'me time'. In the new ad, Sergei is seen like never before—bringing humour, creativity and light relief which we hope will put a smile on faces across the country who will remember that Compare the Market is the simples way to save."
Tom Wallis, Chief Customer Officer, Compare the Market
"There is a specific kind of joy in seeing a meeting cancelled and getting 30 minutes of your day back. That’s the feeling we wanted to capture in this campaign. By using Compare the Market not just to save money, but also to save time, we’re able to show a different side of Sergei—celebrating what happens when his burdens are lifted and he can finally relax."
Darren Bailes, Global Chief Creative Officer, VCCP