VCCP wins the Vitaldent account
VCCP Madrid has been selected as the creative agency for DONTE GROUP, Spain’s leading oral health and dental care group. After a competitive pitch involving several agencies, VCCP will take on the creative strategy for Vitaldent, Smysecret, Moonz, and MAEX, aiming to strengthen their positioning and optimise traffic to their clinics.
The partnership focuses on integrating communications consistently across all media, channels, and platforms throughout the conversion funnel, ensuring greater visibility and engagement with patients.
According to Gonzalo Echavarría, Marketing and Portfolio Director at DONTE GROUP, "VCCP has demonstrated a deep understanding of our business challenges from the outset, both in terms of brand building and driving visits to our clinics. We are confident that their expertise will help us consolidate our position as the leading name in oral healthcare in Spain.”
Meanwhile, Javier Suso, CEO of VCCP Madrid, highlighted the significance of this account: "We are thrilled to begin working with the leading oral healthcare group in Spain. At VCCP, we see brand building as a means to optimise investment results sustainably over time, a vision we share with DONTE GROUP.”
The agency is already working on its first campaign for Vitaldent and Smysecret, which is set to launch in the coming weeks. Additionally, Girl&Bear Spain, VCCP’s creative production studio, will be responsible for adapting creative assets across the brand’s various channels.
With this new partnership, VCCP strengthens its presence in the healthcare sector, adding one of Spain’s most prestigious brands to its portfolio.