Andrés Naudín Joins VCCP as Creative Supervisor
VCCP Spain continues to strengthen its creative department with the appointment of Andrés Naudín as Creative Supervisor.
Andrés will join the team led by Jesús Mellado, under the creative leadership of Beto Nahmad, Executive Creative Director at VCCP. He will be working on accounts including Grupo Mahou San Miguel and Donte Group (Vitaldent, SmySecret, and MAEX), among others.
Naudín brings over eight years of experience in developing integrated campaigns, content-driven ideas, cultural activations, and audiovisual projects. Over the years, he has worked at agencies such as Manifiesto and JWT, creating campaigns for major brands like Bizum, PlayStation and MINI. He has also collaborated with artists, independent labels and cultural projects, which has allowed him to explore alternative ways of connecting through creativity.
In 2019, he founded TABACO – a creative collective and production company focused on visually and narratively bold music videos. This venture enabled him to collaborate with artists including Carolina Durante, Cupido and Los Punsetes, producing pieces that blend music and visual storytelling with a fun and distinctive personality.
His work has been recognised at festivals such as Cannes Lions, One Show, Eurobest, El Sol, El Ojo de Iberoamérica, and the LIA Awards, among others. However, beyond the awards, what drives him is the search for that idea that doesn’t feel like advertising – but is. The kind of campaign shared like a meme, a music video, or a cultural statement.
Andrés Naudín comments: “I’m really excited to start this new chapter at VCCP – an agency with international reach and a creative philosophy that resonates with how I understand this craft. I’m especially motivated to work under the creative direction of someone like Beto, from whom I know I’ll learn a great deal – just as I will from the rest of the team. I hope to contribute ambitious ideas from day one and help achieve great things together.”
Beto Nahmad, Executive Creative Director at VCCP, says: “We’re delighted to have Andrés on board. Not only is he a fantastic person, but he’s also an exceptionally talented professional. The agency is in a very positive moment, so every new addition is meaningful for us.”
Jesús Mellado, Creative Director, adds: “Today we’re boosting our creative team with Andy’s arrival as Copy Supervisor. His experience and perspective will be key to pushing forward ideas that truly connect and stand out. He’s sure to bring us plenty of great work – and great times along the way. Welcome to the team, Andy!”