VCCP reinforces its Account, Creative and Social Media teams
VCCP strengthens its commitment to growth, creativity and excellence in client service by incorporating new talent into its Account Management, Creative and Social Media departments — with a strategic and dynamic focus on the digital environment.
Joining the Account Management department is Marina Barry as Account Executive. Marina completed an Account Executive Course at The Atomic Garden, where she had the opportunity to explore different areas of marketing, from social media management to customer service and the creation of graphic materials.
Marina has demonstrated a remarkable ability to manage international clients with confidence and rigour. We particularly value her professionalism, her proactive attitude and her eagerness to take on increasing responsibilities. She is developing very quickly within the team, and her contribution is felt in our day-to-day work. Eliana Cantonati, Head of Account Services at VCCP Spain and Head of Girl&Bear Spain
Meanwhile, the Creative department welcomes Isabel Barahona as Art Director and Anxea García as Copywriter. Both will be part of Jesús Mellado’s team, bringing their talent to the brands they are currently working with.
Isabel studied a Master’s in Creativity at Brother Madrid and, during her two-year professional career, has worked for brands such as Forus Gyms, the Spanish Association Against Cancer, and Disney+.
After moving to Madrid to study the Master’s in Advertising Creativity at The Atomic Garden, Anxea took part in the Atomic Fest competition and was awarded the scholarship for Best Creative Project. After completing her studies, she joined the agency Yslandia, where she worked for clients including Popeyes, Cervezas Alhambra, Fundación Telefónica and Total Energies, among others. Over the past few years, her talent has been recognised at festivals such as Jóvenes Creativos del CdeC and Nuevos Talentos at El Ojo de Iberoamérica.
The addition of Isabel and Anxea strengthens the team where it matters most: in our ability to generate ideas and execute them with quality. Their arrival brings new perspectives and freshness that always add value to the agency’s day-to-day. Jesús Mellado, Creative Director at VCCP Spain and Head of Content & Design at Girl&Bear
Finally, Sofía Rivera joins the Social Media department as Social Media Executive, bringing her creative vision and passion for digital communication. She is driven by exploring new formats and connecting authentically with audiences. A graduate in Corporate and Advertising Communication from Complutense University of Madrid, she began her career at FuelYourBrands, discovering the world of influencer marketing. She has also worked as a UGC content creator for beauty, lifestyle and fashion brands, collaborating on campaigns and product launches for companies such as Miravia, Hunkemöller and Matchaflix.
Sofía has an instinctive understanding of how social networks operate at a time when they are becoming less ‘social’ and more entertainment-driven. Her experience as a content creator gives her a strong command of native digital language, clearly reflected in her work. I am convinced that her talent and energy will be a great asset to the team. Álvaro Ojeda, CSO VCCP Spain & International Head of Strategy