María Imedio joins VCCP as Account Director
VCCP Spain strengthens its team with the appointment of María Imedio as Account Director. María will oversee the Vitaldent, SmySecret, MOONZ, and MAEX brands from Donte Group, recently awarded to VCCP following a pitch, reporting to Eliana Cantonati, Head of Account Services of VCCP.
María Imedio began her professional career in the Marketing and Communications area of Hay Group (now Korn Ferry), where she spent over a decade gaining experience in the communications industry. In 2011, with the boom of social networks, she choose to specialise in digital communication, which allowed her to change direction and take the leap to the agency side joining Arroba, one of the pioneer digital agencies in the sector, where she started working in 2012. After the merger of Arroba with Drygital and Yslandia in 2019, she became part of the Yslandia team, where she has worked in the last six years leading integrated projects with brands from different sectors, managing multi-disciplinary teams and taking an active part in strategic and new business processes.
I am facing this new stage in VCCP Spain as Account Director, with the same enthusiasm and commitment as when I first started my career. I am looking forward to continue learning, contributing and growing in a great team and a great project. María Imedio
Javier Suso, CEO of VCCP: ‘Since her arrival at VCCP a few weeks ago, Maria has demonstrated not only her knowledge of the digital world, but also her great experience in integrated client management. We are confident she will add great value to both DONTE GROUP and the agency as a whole’.
For Eliana Cantonati, Head of Account Services: ‘From day one, Maria has demonstrated a deep understanding of the business, an enormous sensitivity towards brands and a positive and collaborative attitude that inspires. Her appointment is great news for our clients and a true source of inspiration for the team.