Since its humble beginnings in a small Qingdao radio factory in 1969, Hisense has grown into an electronics giant, building consumer electronics, household appliances and IOT solutions. It's a brand with a five decade track record of making consumers’ lives simpler and better.
For its 50th anniversary, VCCP worked with SomeOne to launch the celebratory campaign for Hisense, “Fresh at 50”. In a series of animated films, we follow the journey of Hisense’s mascot 'Beta Ball' as it goes about discovering the world of the brand. At every step of the way, audiences get a glimpse of the evolving environment as an allegory for how Hisense is innovating for the next generation of customers, continually keeping it fresh.