Our Vision

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands.

At VCCP, our challenger attitude transforms the fortunes of our clients. 

We have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.

Of course, it’s not all about business. We love to be lauded with creative awards and are proud of our ever-increasing haul. Time and time again, we’ve seen a direct link between our award-winning work and the upturn in the fortunes of clients who ran it. So here’s another little motto: Good work works. 

Our Principles

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.

Be on time Be on time
Be honest Be honest
Be approachable Be approachable
Be happy Be happy
Be clear Be clear
Be agile Be agile
Be lean Be lean
Be proud Be proud
Be responsible Be responsible
Be unprecious Be unprecious


Katya Obolensky Managing Director

Katya has over fifteen years of experience working at top advertising agencies in both NYC and London. Having started her career on the Microsoft account at JWT NYC, Katya then moved to London to work at M&C Saatchi – working across a range of clients including Hyundai, Currys/PC World, Public Health England, and Havana Club. After starting a few cultural initiatives, she then took on a network role helping to nurture the international offices as well as pitch for international clients – one of whom was BASF which she won and then went on to run. 

When she was ready for a change, Katya joined VCCP in 2015 where she decided to try her hand at Telco, working specifically on O2 in London. From there she went on to run the entire fully integrated account giving her exposure to every aspect of an extremely multi-faceted brand. When O2 and Virgin Media merged, she was part of the pitch team that retained O2 and won Virgin Media, going on to run both brands, delivering award winning work and, most recently, achieving the most effective Q4 yet. Now in Singapore, she continues to nurture her interest in truly understanding her client’s business and further expanding VCCP’s APAC presence. 

Outside of work you can find Katya exploring new restaurants, chasing her young kids around a splash park or hopping on a plane to explore somewhere new!  

Andrew Hook Regional Executive Creative Director

Hailing from Auckland, New Zealand, Andrew first plied his trade in Middle Earth, working at boutique shop Generator for five years. Then in 2005, restlessness took hold of him, so he packed his bags and set sail for the tropics. 

His first stop was the venerable Batey Ads in Singapore. He was promoted to ECD of Batey at the tender age of 32, and managed the global relaunch of Qatar Airways out of the Singapore office. 

He then spent 4 years at DDB, as creative lead for the Health Promotion Board, before taking the reins in 2014 at Havas. During his tenure there, the agency’s work was recognised at Cannes, Spikes, One Show, D&AD and the Effies, while also picking up metal at the Agency of the Year Awards in back-to-back years. 

In early 2019, Andrew joined VCCP Singapore as Regional Executive Creative Director. 

Belynda Sim Head of Strategy, APAC

Always looking to bridge the gap between the person on the street and the boardroom. Bel has over 20 years’ experience in driving integrated communications and brand strategy across travel and hospitality, FMCG, Oil and Gas, retail, financial insurance and consumer tech. She has a deep understanding and experience across APAC having focused on markets such as China, India and SEA.

She has worked with many well known brands in Singapore such as Asia Pacific Breweries, Singapore Tourism Board and SingTel. As well as regional and global clients such as IKEA, PepsiCo, Spotify and Singapore Airlines.

Prior to VCCP, Bel was a qualitative researcher at Flamingo Research International and led Backslash APAC, an editorial and cultural strategy start-up within the TBWA network – primarily to inspire and inform about culture as it happens and how we can convert cultural insights into brand opportunities. 

Jaslyn Lam Business Director

As Business Director at VCCP Singapore, Jaslyn has over 16 years experience working on various categories including Finance, Travel, FMCG and F&B and on global, regional and local levels.

Lam was most recently at GOVT and has worked across a wide spectrum of industries, particularly F&B, Financial services and Lifestyle. She is passionate about the increasing use of technology and data analytics to tell a seamless omni-channel brand story to enhance each customer’s experience. She is well adapted at working on fast paced accounts such as Pizza Hut, Audi, ANZ Bank, Standard Chartered Bank and OCBC.

Lam was awarded Campaign Southeast Asia Account Person of the Year 2020, with her work being validated by both agency and clients alike.