Craig Mapleston Chief Executive Officer
Craig joined VCCP to set up the Singapore office and to drive our success in Asia. He started his career with Bates Indochina then Bates Singapore, leading client relationships across telcos, pharmaceuticals, alcohol, automotive and fuels categories. Moving to the MD role at Iris Singapore, he led the accelerated growth of the agency and recognition as South East Asia’s independent agency of the year for 3 years. Now at VCCP, Craig has built a team of diversity, that’s challenging the big networks for international capability and scale and the local darlings for innovative creative ideas.
When he’s not at work, Craig’s desperately trying to finally realise his sporting potential – on the tennis court or in the pool. Sadly he’s realising that he achieved the heights of mediocrity many years ago.