Hyundai Appoints VCCP Singapore As Lead Social Agency For HMGICS


Agency News



Hyundai has selected VCCP Singapore to lead its social strategy, content and community management for Hyundai Motor Group Innovation Center Singapore (HMGICS).

VCCP has been tasked with building awareness around and engagement with HMGICS through its social platforms, and creating momentum around Hyundai’s EVs by promoting the Singapore launch of the IONIQ 5 at events and motor shows.

Ushering in more sustainable ways of travelling, their exciting release of First 100 limited edition IONIQ 5s and future local production of EVs contributes greatly to Singapore’s 2030 Green Plan and goal for vehicles to run on cleaner energy.

Proudly presented at Singapore Motorshow 2023, the IONIQ 5 redefines electric mobility through its innovative features and use of sustainable materials. Having already received multiple accolades, this first made-in Singapore EV sets the stage for HMGICS’ future cutting-edge research and development of innovative mobility ecosystems. 

Hyundai will be joining brands such as Cathay Pacific, Deliveroo, SunLife and Toll, that have entrusted VCCP with their social remit.

“We are very excited to be working with Hyundai and raising awareness of their amazing innovations, including those housed and produced in their HMGICS facility. We’re proud to be helping Hyundai put Singapore firmly on the map as a global center for innovation in sustainability.” Craig Mapleston, CEO at VCCP Singapore