VCCP Singapore has appointed TBWA\'s former head of cultural intelligence, Belynda Sim, as its APAC head of strategy. This comes as the agency aims to strengthen and grow its local and international capabilities. According to the agency, Sim's (pictured) appointment completes the leadership team after business director, Jaslyn Lam, who joined in November last year.
"This is an exciting time to join a growing team to help shape the future direction of the VCCP partnership across APAC" Belynda Sim
Sim joins with over 20 years of experience in driving integrated communications and brand strategy across travel and hospitality, FMCG, retail, finance, insurance, and consumer tech. Sim also joins with a deep understanding and experience across APAC having focused on markets such as Southeast Asia, China and India. Prior to VCCP Singapore, Sim was the head of cultural intelligence at TBWA\ for six years. Under her leadership, Sim drove a suite of brands largely focused on Millennials and post-Millennials.
Sim also helmed Backslash APAC, an editorial and cultural strategy start-up within the TBWA\ creative network. Backslash APAC was launched to primarily inspire and inform clients about culture as it happens and help convert cultural insights into brand opportunities. She also worked at Ogilvy as planning director and accumulated qualitative research experience at cultural strategy agency Flamingo Research International.
Sim said she has always loved shaking up status quos. "This is an exciting time to join a growing team to help shape the future direction of the VCCP partnership across APAC", added Sim.